In a fundamental sense, our logo symbolizes the action “Fast Forward”.
It talks about the need for the world to move fast to a cleaner, renewable and cheaper source of energy. The logo also represents our company’s goal to help our clients to Fast Forward to the Solar future !
The blue arrow represents the traditional power houses, the fossil fuel industry. Just like Helen of Troy whose beauty launched a thousand ships, this resource or rather the lack of it will launch a thousand wars.
The orange arrow represents Solar energy. Clean, in-exhaustive, cheaper and certainly an entity that cannot be controlled or fought over.
The text portion is placed on both sides to show our aspiration to move from the fossil fuel age to the Solar age.
The logo in whole talks about how we aspire to fast forward to the solar future. Solar is the future oil.